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Eric Berlin: The inverse of the Visa commercial is the annual barrage of Lexus commercials, in which a husband or wife is delighted to find a Lexus in a large red bow sitting in the driveway. (Or the living room.) In another example of overthinking, these commercials always make me say to myself, "Who buys a $60,000 car without at least consulting one's spouse?" Coming home to find a Lexus in the driveway and new car payments added to your monthly load is like coming home to find your wife has adopted a child. His name is Enok, and he's from Romania, and he only needs his medication twice a day.
I was trying to figure out who the target is for the Lexus in the Living Room spots (they spend *lots* of research dollars before producing/airing such a thing). Must be high-earner husbands with idiot trophy wives - who else could relate? Certainly not an intelligent wife. The ad is quite insulting to women (as well as the middle class and poor, really). What an achievement! Posted by: John on December 26, 2004 07:21 PM In my opinion...I think the Lexus commercials are amazing. They obviously make those of you who think they are stupid really take the time to write what you remember most about them. Remember, the key to a good commercial is so that the consumer "remembers" what is being sold. My opinion.. YOU'VE BEEN SOLD. Posted by: Vicki on February 8, 2005 09:07 AM P.S. By the way, I am a woman and would feel far from insulted if my husband wanted to buy me a reliable, safe, beautiful vehicle for Christmas. If you really were a sharp, smart, investigative consumer you would realize that the Lexus vehicles are geared towards everyone from the lower to upper class. Not just the higher earning men with "trophy" wives. I find "that" an insult!! You are obviously out there spending Posted by: Vicki on February 8, 2005 09:24 AM What's this nonsense Posted by: Gorgeous George on February 26, 2005 08:20 AM who are you ? Posted by: Gorgeous George on February 26, 2005 08:21 AM What's your opinion about the new Lexus commercial that sells the quality of the air in the interior of the vehicle. The whole :30 commercial is based on being impervious to pollen, dust, pollution. It looks really sleek in comparison to their old ribbon campaign. Posted by: Leslie Maxwell on June 20, 2005 10:18 AM Lexus cars are fine, but seriously, those commercials are really stupid, like how the people in that commercial act. In fact, all car commercials are stupid, especially that one where that car is being driven by everyone it pulls up no matter what else is going on. Posted by: Depthcon-5 on July 29, 2005 11:15 AM Oh, and don't you just hate those ZOOM ZOOM commercials? They bug the crap outta me! Posted by: Depthcon-5 on July 29, 2005 11:18 AM I totally agree. Using retarded acting 30's men in lexus ads are a total mystery to me. Then again, I'm not stupid enough to buy a lexus after seeing how they portray men. So many men are oblivious. Posted by: Ken on August 22, 2005 09:59 PM How about the alltel commercial with the reincarnated Chris Farley. C'mon you couldn't have tried to copy him more that that stupid commercial. "Automatically?? NO..." Posted by: Jeremy on December 10, 2005 10:09 PM ya ok so theres this new lexus commercial and it really was quite amazing. It Was Something Like "take a moment break a moment heres to the moment, etc.." and the whole time its about moments and at the end the speaker guy was like "heres to the moment." i was wondering if anywho knew what the words were to it because I like to it too much. :) Posted by: jenny on March 23, 2006 09:23 PM you all have too much time on your hands Posted by: icancya on June 17, 2006 09:57 PM there is a lexus commercial where a guy is driving on a highway in the middle of nowhere and suddenly realizes that he is in the middle of experiencing a perfect moment, at the very start of this commercial there is a song being played, anyone know the name of that song? Posted by: stu on June 22, 2006 01:49 AM MOMENTS A moment, if you please. Posted by: For jenny on July 16, 2006 06:18 AM I LIKE MOST OF THE LEXUS COMMERICALS I THINK THEY R GREAT. THE GUY WITH THAT STRANGE HAUNTING VOICE WAS ON LAW AND ORDER AS A JUDGE . ANYWAY I DIED LAUGHING FROM THE FIRST COMMENT ON THIS PAGE AND FELT WHAT HE FELT IN A WAY . LEXUS DO MAKE THIER PRICES A LITTLE HIGH BUT HEY U GET A LEXUS AND FROM WHAT I HEAR AND SEEN THEY R WORTH EVERY PENNY . GOD KNOWS I SAVING UP RIGHT NOW FOR A LEXUS GS 350 AWD WAS LOOKING AT THE LS 460 BUT I AINT PAYING F""KING 70 THOU PLUS AND NOT GETTING ALL WHEEL DRIVE - BEAT IT. EVEN IF THE DAMN CAR PARKS ITSELF. I LIVE IN NY AND ITS BEEN SNOWING A LOT HERE. Posted by: RON on September 14, 2006 06:21 AM Thats obviously what they were going for. Posted by: Shelby on October 26, 2006 10:44 PM Err, um, Shelby? The posting above was humor also. You don't have to read so much into it.
;-) Posted by: Tim (Random Observations) on November 2, 2006 09:24 AM If you think those lexus commercials were amazing, seek help you retards. Lexus are peices of crap. Posted by: Dan on January 8, 2007 02:19 AM who plays the music for the lexus, i believe hybrid on the winding road. it sounds somewhat like tubilar bells. the artist name.and if it is for general purchase by the average consumer. Posted by: nathan davis on June 24, 2007 06:31 PM What am I missing with the ball bearings on the Lexus? Posted by: Jerry on August 20, 2007 07:19 PM somebody please tell me the name of the narrator for Lexus commercials...what a masterpiece of a voice. Posted by: beowulf on December 29, 2007 10:31 AM Add your two cents...
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How about the Lexus Christmas commercial where the husband guides his bird brain yuppie pajama wearin'entitled wife into the living room with her eyes closed to reveal a large SUV next to the Christmas tree and all she can say with a big gasp is, "How did you get such a big bow"? Not, WHERE did you get such a big bow? How? So anyway, then the little rocket scientist son they are raising, whose probably named Kyle or Hunter (Yups do that you know) wearing these 9 pound thick framed glasses looks at the SUV then, at the chimmney, absolutely stupified. What's a matter son? Can't figure out how Santa did that? Oh yeah, you got that from mom's gene pool. Hubby just re-mortgaged the ranch up to his eyeballs. Spent probably $65K and all she can say is something this stupid. So typical of yuppie TV commercials these days. Has to be the never ending cell phone stuck to their heads, way too much bottled water and those exhausting trips to the nail parlor. Ever notice that the 30-ish something husbands in these commercials are usually always portrayed as someone who is a clueless bungling idiot and has no idea what is going on?
There. Thanks. I feel so much better.
Posted by: Ron on December 26, 2004 06:40 PM