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Stupid Lexus Commercials

Eric Berlin: The inverse of the Visa commercial is the annual barrage of Lexus commercials, in which a husband or wife is delighted to find a Lexus in a large red bow sitting in the driveway. (Or the living room.) In another example of overthinking, these commercials always make me say to myself, "Who buys a $60,000 car without at least consulting one's spouse?" Coming home to find a Lexus in the driveway and new car payments added to your monthly load is like coming home to find your wife has adopted a child. His name is Enok, and he's from Romania, and he only needs his medication twice a day.

Comments

I was trying to figure out who the target is for the Lexus in the Living Room spots (they spend *lots* of research dollars before producing/airing such a thing).

Must be high-earner husbands with idiot trophy wives - who else could relate? Certainly not an intelligent wife.

The ad is quite insulting to women (as well as the middle class and poor, really).

What an achievement!

Posted by: John on December 26, 2004 07:21 PM

In my opinion...I think the Lexus commercials are amazing. They obviously make those of you who think they are stupid really take the time to write what you remember most about them. Remember, the key to a good commercial is so that the consumer "remembers" what is being sold. My opinion.. YOU'VE BEEN SOLD.

Posted by: Vicki on February 8, 2005 09:07 AM

P.S. By the way, I am a woman and would feel far from insulted if my husband wanted to buy me a reliable, safe, beautiful vehicle for Christmas. If you really were a sharp, smart, investigative consumer you would realize that the Lexus vehicles are geared towards everyone from the lower to upper class. Not just the higher earning men with "trophy" wives. I find "that" an insult!! You are obviously out there spending
30-45k on a Chevy truck or a Buick Lasabre. Get a clue....you can buy a LEXUS for that!!

Posted by: Vicki on February 8, 2005 09:24 AM

who are you ?

Posted by: Gorgeous George on February 26, 2005 08:21 AM

Lexus cars are fine, but seriously, those commercials are really stupid, like how the people in that commercial act. In fact, all car commercials are stupid, especially that one where that car is being driven by everyone it pulls up no matter what else is going on.

Posted by: Depthcon-5 on July 29, 2005 11:15 AM

Oh, and don't you just hate those ZOOM ZOOM commercials? They bug the crap outta me!

Posted by: Depthcon-5 on July 29, 2005 11:18 AM

you all have too much time on your hands

Posted by: icancya on June 17, 2006 09:57 PM

MOMENTS

A moment, if you please.
Moments can be short.
Moments can be long.
There are moments of joy.
Moments of sorrow.
Moments of passion.
Moments you'll never forget.
Moments you've already forgotten.
And moments you didn't get.
There are awkward moments.
Senior moments.
Moments of truth.
And momentary lapses in judgment.
People will ask for a moment.
Share a moment.
I need a moment.
You got a moment?
Hey, wait a moment.
You can take a moment.
Make a moment.
Spoil a moment.
And if all the stars align at just the right moment.
The moment can be perfect.
Moments can define you.
Moments can delight you.
And moments can change your life.
Here's to the moment.
And squeezing all you can...
...out of every-last-single-one of them.
Pursue the moment.
Lexus. The Pursuit of Perfection.

Posted by: For jenny on July 16, 2006 06:18 AM

Thats obviously what they were going for.
I'm pretty sure she realizes theres a huge SUV in her living room.
But she comments on the bow, it was supposed to be funny.
And i thought it was, you don't have to read into it so much...damn.

Posted by: Shelby on October 26, 2006 10:44 PM

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