The Washington Post:
But no matter how evil various translators tried to make J.R. and his milieu ("Dallas, you merciless universe!" ran the French lyrics added to the wordless theme song), viewers in the nearly 100 countries that gobbled up the show, including in the Warsaw Pact nations, came to believe that they, too, deserved cars as big as boats and a swimming pool the size of a small mansion.
Joseph Stalin is said to have screened the 1940 movie "The Grapes of Wrath" in the Soviet Union to showcase the depredations of life under capitalism. Russian audiences watched the final scenes of the Okies' westward trek aboard overladen, broken-down jalopies -- and marveled that in the United States, even poor people had cars. "Dallas" functioned similarly.
"I think we were directly or indirectly responsible for the fall of the [Soviet] empire," Hagman told the Associated Press a decade ago. "They would see the wealthy Ewings and say, 'Hey, we don't have all this stuff.' I think it was good old-fashioned greed that got them to question their authority."
n Romania, "Dallas" was the last Western show allowed during the nightmare 1980s because President Nicolae Ceausescu was persuaded that it was sufficiently anti-capitalistic. By the time he changed his mind, it was already too late -- he had paid for the full run in precious hard currency. Meanwhile, the show provided a luxuriant alternative to a communism that was forcing people to wait more than a decade to buy the most rattletrap Romanian car.
I can't help but wonder if the writers had the same intentions: to portray greedy "capitalists" in a poor light, but ended up liking their creations a bit too much.
I love the anecdote about Stalin & the Okies. The great Okie migration, by the way, is a myth. Never happened -- not on the scale depicted. Steinbeck simply made it up.